I design the systems products are built on.
10+ years shaping consumer products — 5 of them at Microsoft — from foundational design systems to cross-device experiences spanning desktop, web, and mobile. I turn ambiguity into principles, and principles into patterns teams can build on.
Selected work
Four projects, in depth.
A unified account & identity surface
A redesign of Microsoft's account surface including license state, account switching, and plan value. One flexible framework that adapts across consumer and commercial, free and paid.
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Designing Microsoft's Copilot Growth Engine
A scalable system connecting moments of user intent to contextual upgrade and access experiences (license, trial, and admin paths) across Microsoft's Copilot ecosystem, for millions of users.
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A scalable experience system
Turning a one-size-fits-all dialog into an M365 plan-comparison modal serving 13 contextual themes across Microsoft products, without fragmenting.
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Bringing M365 Premium to market
The full upgrade experience for a brand-new AI subscription, from how people first hear about it to what happens after they buy.
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Get to know me
Hey, I'm Amrith.
I'm a Canadian who grew up in Dubai and have spent the last 10 years in design, all of it self-taught. Away from the screen, I'm an avid gamer, a little obsessed with interior design, and almost always partway through a thriller novel.
Honestly, design in just about any form catches my eye. I love looking at something with a magnifying glass to understand the thinking behind it, then stepping back to appreciate how it all comes together. To me, design is the crossroads that bridges the gap for people and solves real problems.