Nice to meet you
I work as a User Interface & User Experience designer creating thoughtful experiences with the combination of design, business and marketing.
Thanks to my study background in Business & Financial Economics, I connect UX/UI design with real business goals, while providing delightful client experiences.
Currently, I work as a Product Designer at GroupBy with an amazing team building tools to help merchandisers, data analysts and engineers collaborate better together.
Outside of my full-time commitments, I work with a select freelance client base to create amazing products and solutions.
I’m passionate about building & designing thoughtful experiences to make sure your customers and users are satisfied when they’re using your products and services online.
I also love documenting my journey and sharing it with the community to help others succeed and grow.
Design has always been my passion and hobby since my early childhood. Although I studied Business Economics the traditional way at universities, I learned to design on my own out of curiosity.
This curiosity helped me to stay up-to-date from year to year and I’m still learning every single day to ensure I can deliver the most modern and effective solutions. I believe in working hard and smart instead of searching for “hacks and shortcuts”.
As technology progresses things are getting more and more complex. As a designer, I have a special opportunity to make these complex processes simple, delightful and joy to use every day.
Design allows us to differentiate ourselves by showing attention and care about our customers and users. Everybody values design either consciously or unconsciously. This is why I love creating thoughtful, meaningful and polished experiences, which makes both the creators and customers happy.
In case you would like to know more about me, my work or have any questions, feel free to send me an email anytime.
Follow my journey that we call life
Follow my life journey on Instagram and feel free to message me anytime: @amrithsrini